Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith
Publisher: Business Plus

-- Aльпинa Бизнес Букс, 2007 г., 272 стр. Writes Beckwith in his preface. Руководство по современному маркетингу услуг (Selling the Invisible: A Field Guide to Modern Marketing) / Гарри Беквит (Harry Beckwith). Selling the Invisible: A Field Guide to Modern Marketing. Posted on September 8, 2011 by admin. You can't see them so how do you sell them? Smart Lemming Review The SmartLemming.com recommends Selling the Invisible: A Field Guide to Modern Marketing for workers at any career stage. Selling the Invisible Yesterday I finished reading Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith. He goes on to explain that the book. Product Details: Publisher: Hachette Audio; Abridged edition (2008). That's the problem with services.